Hi, I’m Fernando Comendeiro,

Founder of Kuiet.

I helped +100 DTC businesses grow profitable through Meta ads.

LEVERAGE A PROVEN FRAMEWORK

Two decades of experience poured into playbooks, toolkits & checklists.

There is no one-size-fits-all solution for growing from $10M to $100M. But there are patterns. I tailor frameworks to each unique business, to help founders get unstuck. One P&L at a time.

Brands I partnered with during my time at Meta

Meta ads work, until they don’t.

The road to $100M is full plateaus & volatility.

New customer acquisition weakens.

Bringing in new customers no longer feels predictable.

New customer acquisition weakens.

Bringing in new customers no longer feels predictable.

CAC fluctuates constantly.

Customer acquisition costs constantly shift without a clear pattern.

Creative Testing Feels Chaotic

Creative decisions become reactive instead of strategic.

Creative Testing Feels Chaotic

Creative decisions become reactive instead of strategic.

Discounts Are Killing Profitability

Promotions may drive short-term sales, but they slowly erode margins and attract low-retention customers who rarely return at full price

Discounts Are Killing Profitability

Promotions may drive short-term sales, but they slowly erode margins and attract low-retention customers who rarely return at full price

“Efficient” Reporting, Shrinking Margins

On paper, campaigns appear healthy and efficient, yet profitability continues to decline.

“Efficient” Reporting, Shrinking Margins

On paper, campaigns appear healthy and efficient, yet profitability continues to decline.

No Clear Understanding of What Drives Growth

Data exists everywhere, but clarity is missing.

No Clear Understanding of What Drives Growth

Data exists everywhere, but clarity is missing.

The Kuiet Engine

Kuiet specializes in going deep into Meta ads for DTC brands, handling both the strategy and the execution.

Kuiet is the opposite of a
full-service agency.

It’s founder-led and unscalable by design.

Imagine focusing on your business, not your ads.

Making Meta ads predictable, profitable, and less mentally taxing.

Scaling without anxiety.

Protecting and expanding margins.

Making decisions with confidence.

Building compounding knowledge.

Kuiet Core Principles

Making Meta ads predictable, profitable, and less mentally taxing.

Imagine focusing on your business, not your ads.

Making Meta ads predictable, profitable, and less mentally taxing.

Scaling without anxiety.

Protecting and expanding margins.

Making decisions with confidence.

Building compounding knowledge.

Kuiet Core Principles

Making Meta ads predictable, profitable, and less mentally taxing.

The Process

The Process

Reliable, fast, and professional plumbing solutions with 24/7 availability, upfront pricing, and expert service for homes and businesses.

Reliable, fast, and professional plumbing solutions with 24/7 availability, upfront pricing, and expert service for homes and businesses.

7 DAY
ATTRIBUTION
WINDOW

INCREMENTAL ATTRIBUTION

CUSTOMER LIFECYCLE STRATEGY

MOVE UP
THE FUNNEL

GUIDE THE ALGORITHM

New Customer Acquisition

Diagnostic call

Goal: understand if and how Kuiet is a good fit.

7 DAY
ATTRIBUTION
WINDOW

INCREMENTAL ATTRIBUTION

CUSTOMER LIFECYCLE STRATEGY

MOVE UP
THE FUNNEL

GUIDE THE ALGORITHM

New Customer Acquisition

Diagnostic call

Goal: understand if and how Kuiet is a good fit.

Account audit

+ 30-day Quick Wins plan + support to remove roadblocks.

Performance Roadmap

Unit economic review + 90-day custom plan + unlimited meetings.

Once the foundations

Once the foundations are fixed & scaling is reignited, we move to Creative Strategy.

DEPTH

OVER

SPEED

SYSTEM

OVER

HEROICS

REPETITION

OVER BREAK

THROUGHS

SCORE

CARDS OVER

DASHBOARDS

CLARITY

OVER

HACKS

The kuiet principles

No long-term contracts.

No long-term contracts.

DEPTH

OVER

SPEED

SYSTEM

OVER

HEROICS

REPETITION

OVER BREAK

THROUGHS

SCORE

CARDS OVER

DASHBOARDS

CLARITY

OVER

HACKS

The kuiet principles

No long-term contracts.

No long-term contracts.

Hi, I’m Fernando.

I am Sociologist turned Performance Marketer. I spent 20 years across consumer behavior, brand strategy, and digital marketing.

Including:

  • Leading Consumer Insights & Strategy teams for several Fortune 500 companies.

  • Supporting 100+ SMB ecommerces, responsible for $500M/y in Meta ads spend.

  • Performance CSM at Meta for top In Market clients.

Kuiet combines those disciplines into a more structured approach to Meta growth, blending a personalized approach and AI tools to unlock growth.

If I am not analyzing ads, I am with my wife and son, cooking from scratch, doing woodwork or boating.

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

Who is Kuiet best suited for?

DTC Ecommerce brands spending $50K+ monthly on Meta with ops ready to scale.

What makes this different from an agency?

What platforms do you specialize in?

Do you manage ads directly?

How soon will I see results?

Do you work with in-house teams/agencies?

How do you measure success?

I'm here to help you

Who is Kuiet best suited for?

DTC Ecommerce brands spending $50K+ monthly on Meta with ops ready to scale.

What makes this different from an agency?

What platforms do you specialize in?

Do you manage ads directly?

How soon will I see results?

Do you work with in-house teams/agencies?

How do you measure success?

Pricing

Grow without commitments

All services are one-off and have no recurring fees. No retainers, no lock-in.

$3,000

Quick Wins

Optimize performance in less than 30 days.

Ad account audit through 50+ tactics

Top 10 low/mid effort priorities with high impact

30 days of unlimited messaging via Slack

Delivery: 2-hour session

$5,000

Product-Market Fit

Enable Creative Diversity with a clear Job to be Done.

Build your target persona(s)

Use internal & 3P data to identify gaps

Build guidelines for Creatives & Landing page

Delivery: half-day workshop

$10,000

Meta Ads Strategy

Build a 90-day plan and get unlimited support for one quarter.

Performance & Conversion Funnel analysis

Deep account audit through 180+ tactics

Unlimited videocalls with every stakeholder

Delivery: half-day workshop + weekly calls

Ad hoc

Add Ons

Accelerate execution with tailored solutions.

— In person workshops

— Media buyer training

— Customer Journey mapping

— Qualitative & quantitative research

Book a call, and I'll take care of the rest

All rights reserved.

Book a call, and I'll take care of the rest

All rights reserved.

Book a call, and I'll take care of the rest

All rights reserved.

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